Citizen Launches New Purposeful Power Campaign to Shine A Light And Bring Change

NEW YORK — Citizen, known the world over for its uncompromising values: technical precision, innovative mindset, quality craftsmanship and design excellence; reminds consumers this week of its core values in a new brand campaign: “Purposeful Power.” ...

...As part of the campaign rollout and in partnership with 1% for the Planet and Everybody Solar, Citizen is encouraging consumers to share their purpose and light inspired moments. For every #mylight moment shared to @citizenwatchesus, Citizen will donate $5 to Everybody Solar towards the goal of 100% funding of a Spring 2022 solar installation project. ...

 

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