Citizen Watch Company has launched a new brand campaign, focused on its groundbreaking Eco-Drive technology... As part of the campaign rollout, and in partnership with 1% for the Planet and Everybody Solar, Citizen is encouraging consumers to share their purpose and light-inspired moments. For every #mylight moment shared to @citizenwatchesus, Citizen will donate $5 to Everybody Solar towards the goal of 100% funding of a Spring 2022 solar installation project.